You can now find my blog at www.zackarias.com/blog Thanks! Cheers, Zack

Question… Does it have to be perfect? Can the best image for the job sometimes be blown technically but executed perfectly for the job at hand? Wrong exposure. Wrong focus. Wrong shutter speed. Wrong light. Wrong composition. Just right photograph. As technically strong as I try to be I’m always drawn to the work of [...]

First, thanks for all of your input on the first blog post of this series. As usual, your comments are far more interesting, entertaining, and thought provoking than anything I write here. If you haven’t read through those yet, you should. What’s interesting to note in the comments there is how the tone of comments [...]

Everyone wants to be a photographer these days. Let me warn you now that this blog post is currently in it’s third state of revisions. It’s a real rambler. If you’re up for it, I’m up for it. More after the jump.

Friend and colleague, David E Jackson, has recently published this video on his blog about his thought process behind a recent conceptual shoot. As you are starting on your photographic journey many of your questions will be dealing with cameras and lenses and their settings. What lights were used and with what modifiers. What photoshop [...]

As Lightroom churns through some images I’m working in PhotoMechanic on a few new portfolios for web and print. The one capturing my attention right now is the selection of images from my two trips to Dubai. I’m still trying to figure out why I love Dubai so much. There’s something about that place and [...]

That guy above is hip hop legend 8 Ball. I had the opportunity to photograph him about three years ago. We shot in the studio and then headed out on location in his completely tricked out Hummer. * Ball came up in Memphis with MJG. You may not have heard of 8 Ball. If you [...]

I get asked a lot about where I get my inspiration. That’s a hard question to answer because there are so many things and people in my life that inspire me. Let me tell you a story about a white guy from Arkansas that raps. More after the jump ::

I’m going to share a story about shooting crappy pictures then share a recent comment from one of y’all regarding our last critique that’s worthy of taking some time and thinking about what we do. At the turn of the century I was photographer for Apartments.com. The image above is one I shot for them in [...]

Want a sneak peak into the life of a successfull commercial photographer? I made this for a few reasons. I’ll go into that later. Want some more? HQ QT version of the video here. Cheers, Zack Arias. Sucksessfull Commercial Photographer PS – In addition to thanking the academy I would also like to recognize Jeremy [...]