Atlanta based editorial music photographer, Zack Arias.

Thu , June 17th, 2010

Ok. Are you ready to get your nerd on? Calling all pixel peepers! Here are the images for the modifier run down we went through on Day 03 of the creativeLIVE studio lighting class. I’m not sure which took me longer… Shooting all of these images during the class or prepping them for the web. :)

Before we get started with the images there are some things I want to go ahead and cover with you before you check these out.

This isn’t the most comprehensive light modifier test in the world. It isn’t even half way scientific in approach. There are real issues with comparing modifiers like this. I’m telling you right now that this isn’t the true proper nerded out way of doing this kind of thing. While we strove for consistency and Dan and I spent some time in the morning before the broadcast testing things out, remember there can be variations 1/3 of a stop from pop to pop with those Alien Bees. That’s why they are affordable.  With all that said let me now say… if you run through some modifiers in this way you’ll learn a lot. I do this kind of stuff when I’m checking out a new modifier.

Why do I feel the need to give this big disclaimer? To ward off the measurebators that are about to descend on this post. The guys who look at photos on the photon level and lose all the soul of this craft. I like to nerd out from time to time and discuss CMOS vs. CCD but never at the cost of losing the soul of the craft. So… enjoy this comparison. There are things to learn.

Things to look for ::

• Take a look at how the modifier effects the exposure on the subject and the background.
• Watch the transition from highlight to shadow. How hard is that line?
• Take a look at the catchlights in the eyes.
• How effecient is the modifier in terms of lost light from the standard?
• Look at the difference in the quality of light when some of them are moved closer than the standard shooting point.
• Moving the light closer to the subject changes exposure so I didn’t list the change in aperture for those images since they deviated from standard position.

I’ve highlighted a few areas here to watch in the photos below… Look at this crop between the 7′ and 4′ Octabanks…

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Notice how the transition from highlight to shadow is much more gradual with the larger 7′ Octa. Notice how the shadows are more open with the 7′ as compared to the 4′. Notice the 4′ Octa has a brighter catchlight. Notice they have about the same effect on the exposure of the background. The background is important to watch with these. There are times I pick a modifier based on how it is going to throw light on or flag light off of the background. Here is the same image without the circles. From modifier to modifier some areas will change dramatically and some will barely be noticeable.

The following image is the “standard” for this test.  It is an Alien Bee with its standard 7″ silver reflector in place. The standard exposure for this at this distance is f13. We then paraded different modifiers off of the same light stand position. At times I moved the stand to demonstrate a distance I would more likely be using that particular modifer.

Here is a crop of the 7′ Octa (our largest modifier) in comparison to the standard 7″ reflector. Notice how light from the Octa wraps all the way around to her ear.

Want to pixel peep? Here you go!

If you look at a few of these and say “I can’t really tell any difference between the $30 modifier and the $800 modifier!” then note the disclaimers above. There are ways of shooting a shoot through umbrella in this kind of situation and make it look a whole lot like the Octabank. Then there are times that one will absolutely run circles around the other and the difference is night and day. To walk through each of these drastic and subtle usage changes would have taken the entire three days of teaching. Your goal is to get to know YOUR modifiers and be educated about the basic differences between different kinds so you can make educated choices the next time you go buy one of these.

As Bill, one of the creativeLIVE crew members, said so well… “There’s no morality in choosing a light modifier.” Let that sink in. Sometimes I pick a modifier based on… “Ummmm. How about…. Uh. This one.” Other times I walk in a room and I know that I want my 28″ Westcott Apollo and there is no other modifier in the world that will do the job. Sometimes I pick a modifier because it is more efficient with light than another that is similar to it in look. Note how the reflective umbrella lost 2 stops of light as opposed to the 4′ Octa. Sometimes that stop is a make or break situation on a job.

At times there’s “just something” about one modifier over another. You can’t quite put your finger on it but you just like “that thing” about that modifier. That’s how I feel about the 22″ beauty dish. I could get a very similar look from the 28″ Apollo or a small silver umbrella but there is just “something” about how the light feathers and falls off with the beauty dish that makes me pull that out over a small softbox. Sometimes I just like the catchlight more.

I like circles. :)

Sometimes.

Other times I like rectangles.

There’s not a moral issue on the table here.

Another issue with this test is we aren’t shooting full length. You’d see a BIG difference between a 60″ umbrella and a 7′ Octa when shooting full length. I tested that out and went back and forth on it. The reason I decided against it was our awesome subject, Lou, would have been standing in one spot for a long time. That little stool she was on was bad enough. I felt standing for as long as we needed to run through this would have been too much to ask. Remember, we are in the service industry. Serve your clients. Make them as comfortable as possible. I guess I could have had her lean on something. That would have been a light stand or a broom handle. Neither make for the best props. :)

My last caveat to all of this… Go shoot your own lighting tests! :) Seriously. You’ll learn so much doing this. Change the distance, the angle, the height, etc. Watch what your modifiers do full length vs. head and shoulders. LEARN YOUR GEAR!!!

All the images and download links after the jump….

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Mon , June 14th, 2010

I can’t tell you how overwhelming this past weekend has been for me on all fronts. Hundreds and hundreds of man and woman hours went in to pulling this three day live event off. It was frantic. It was stressful. It was exhausting. It was one of the greatest things I’ve ever been a part of. Thank you one and all. Here are a few selects from the weekend.

More images after the jump…

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Sat , June 12th, 2010

This is the live blog post from my creativeLIVE class going on right now. I’ll be updating this through the weekend. You can watch it live here.

Here is the Home Depot tag for the shiny tile board stuff I’ll be using on the white seamless. I typically can find this stuff at Home Depot and Lowes in the paneling or bath section.

Find the list of gear I’m using via this link.

See more images after the jump…

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Tue , June 8th, 2010

I really did start my studio on the streets. As seen in the photo above.

Update – Thank you one and all for those who worked so hard behind the scenes and those thousands and thousands of you who tuned into the live event! More to come!

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Mon , June 7th, 2010

I dig “photo aware” shots sometimes. At least that’s what my BFF Kevin calls these kinds of shots. Do you? I know some folks who hate these kind of shots.

We snuck a last minute shoot in tonight for one of my favorite MC’s in the Hip Hop business. That would be Manchild and he’s the one on the right. He’s half of Mars ILL. The other cat in this photo is Playdough.

24 hours until we take off for Seattle.

Cheers,
Zack


Fri , June 4th, 2010

We are a week away from the creativeLIVE studio class!

I typically do not like promoting my stuff over and over and over but I am honestly and truly excited about this class and I love the fact that this is being set up so you can see it live… for free.

We are still working on the final schedule for next Friday, Saturday, and Sunday. Look for that to be posted on the blog sometime this weekend. I’m in the middle of a Photo 101 right now and Meg is having ear surgery as I type, so we have just a few things on our plate but save the date for next weekend. It’s going to be awesome.

Sign up for the class here.

If you can’t attend the class live you can pre-purchase the class for download for an amazing $79. It will be $129 after the class. A blog reader here felt that was a bit like a used car salesman pitch and I get that. In fact I get it so much I made the video above! But I will tell you this… I am putting everything I have into this and I promise it will be worth it. Even at $129 it’s going to be over delivered and under priced. This isn’t going to be a fluff and no stuff kind of workshop. We will be working with small flashes, studio strobes, several kinds of modifiers, and we will be working with individuals and groups. We are also going to have a lot of time set aside for Q&A during the live session. Not just five minutes here and there.

Cheers,
Zack


Tue , June 1st, 2010

See all of the winners and some honorable mentions after the jump…

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Wed , May 26th, 2010


Nothing much to say. Just sharing some recent work.

Hair by Max Sanchez from DragonFly
Makeup by Jennifer Bennett & Lani Martz
Talent from SSP

Cheers,
Zack


Thu , May 20th, 2010

As we lead up to the CreativeLIVE studio class next month in Seattle, we are looking for six of you to join us live in the audience… for free! Now, don’t get your hopes up thinking that means airfare and accommodations but that does mean you can to be in attendance during the class. We are wanting the studio audience to be the proxy for the online audience. You may be asked to watch a twitter feed during Q&A. You may be asked to be a subject for an impromptu portrait. We promise not to put you into any compromising situations. :)

We have six spots to fill and this is how you could snag one of those spots…

• Shoot a 60 second video of yourself. Introduce us to who you are, where you’re from, what kind of photography interests you and then ask a question that you would like to see answered during this class.

• Upload it to the web and send that link, via twitter, to @zarias with a hashtag of #creativeLIVE.

• We will watch all of the videos and select six of you to be part of the audience. We will make that selection by May 31st.

• Understand that you will be taped and broadcast all around the Internets.

• You will need to be available from Friday evening June 11th until Sunday evening June 13th.

You can shoot these clips with whatever kind of camera you want! Be creative and keep it short and sweet!

I have not been this excited about something in quite some time. Whether you are in the live audience or you are watching online I promise you that I’m going to pour everything I have into it! It’s going to be a lot of fun.

We are still taking questions that you would like to see answered in the class. Keep them coming in the comment section!

Cheers,
Zack

PS – Big thanks to Syl Arena for making a cameo! If you are in Atlanta, come by this Friday (5/20/10) for a mixer with Syl at my studio. 7:30pm till. 533 W. Howard Ave Decatur. Syl is in town for his Speedliting tour this weekend. Check it out.


Mon , May 17th, 2010

I’m going to share a story about shooting crappy pictures then share a recent comment from one of y’all regarding our last critique that’s worthy of taking some time and thinking about what we do.

At the turn of the century I was photographer for Apartments.com. The image above is one I shot for them in 2001. It was shot with the then amazing Olympus C-3030. You should have seen the camera we upgraded from. My iPhone takes better pictures.

Ramblings after the jump…

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